I watched from one of E!'s shows. It's a countdown similar to what they are doing here in QTV. Last time the were having a countdown to the most guiltiest guilty pleasure ever, 101 Guilty Pleasure. The show lasted four hours.
It wasn't really a shock that Starbucks landed 7th. People just loved coffee, and they love sophistication even more. Imagine how much money this Starbucks Corporation is earning with its 15,011 Starbucks coffeehouse chains worldwide (as of November 2007). Makes me want to own one chain myself: invest invest invest and poof $8 per coffee. $$$!!! Lol. Or I could just buy espresso machines and coffee makers and put up a small coffeehouse.